Become an Affiliate Marketing Office

Get the Support You Have Always Wanted.

We have the most unique platform in the independent insurance wholesale marketplace.

Contact us to learn more and become a partner today!

Learn More About Becoming an AMO!

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Access to Top Carriers in Multiple Markets


No Production Requirements

Complete Back Office Platform

Friendly &

Professional Support

What is the Affiliate Marketing Office Platform?

What is an AMO?

Affiliate Marketing Offices or AMOs are Valor's wholesale distribution partners. These partners use the Valor platform, contracts, training and support services to build an independent insurance wholesale company or large agency. An independent insurance wholesale company is more commonly called an IMO, FMO, AFMO, NMO or in some cases an MGA. The Valor AMO platform provides a plug and play solution to build an IMO from cradle to grave!


What is included in this platform?

Our plug-and-play platform includes contracts in almost every vertical market (life, annuity, Medicare, long term care, disability, ancillary products, etc.) with no production requirements for above street level contracts. As well as solutions for P&C, broker dealer, RIA, and under 65 health insurance. Our unique platform also allows Praxis ACG AMOs to conduct business in every state without getting the non-resident licenses nor the need to get contracted with every individual carrier to earn overrides. The AMO program also gives our AMOs new business and contracting support, as well as ongoing training support for their BDA team. We also provide a full suite of technologies and digital media. See below for a list of our highlighted platform features.


Who makes a good AMO?

The AMO platform is designed for agencies, recruiters, experienced agents, MGAs, network marketers, and small IMOs that would like a formatted system to recruit and support independent agents as the primary means of product distribution. Our best AMO partners have good industry experience running an agency, recruiting/marketing experience, access to independent agents and/or already have some downline distribution


Why Use Our

AMO Platform.

  • Large Carrier Portfolio

    Access to 100+ carriers in multiple vertical markets. Not only can you offer solutions in the life and annuity field, but also health insurance (individual and group), Medicare (advantage and supplements), long term care, disability, AUM, broker dealer, ancillary products and more.

  • High Compensation Structure

    As one of our Affiliate Marketing Offices your carrier appointment levels are far above street level with the ability to go even higher with production.  Having access to high contracts in multiple market verticals is one of the major reasons agency owners see the AMO platform as a no brainer.

  • Commission Payout System

    One of the most time consuming aspects of running an IMO, large agency or recruiting firm is tracking production and making sure agents get paid.  The AMO platform takes care of all of these aspects for you with integrated technologies. Let us do the heavy lifting for you.  Whether you have a one level hierarchy or more our system works perfectly!

  • No Production Requirements

    It is that simple.  When you become an affiliate marketing office with Praxis ACG you are able to keep your above street level contract with us and market all carriers without the fear of losing a contract for non-production.  Welcome to the power of aggregation!

  • Individual Appointments & Non-Resident Licenses Not Needed

    Yes, you heard that correctly. Our platform allows you to offer all those carriers and products in all 50 states without getting contracted with each individual carrier nor getting any non-resident licenses and you still get all the overrides! This has reduced a massive amount of effort and resources for our AMO partners.

  • Full Technology and Marketing Program Suite

    Although you probably already have your own unique programs and technologies, you will also have access to every technology, service, and marketing program we have as well. Literally plug-and-play offerings that you can leverage from day one of your AMO that you can brand.

  • Complete Marketing Website

    This side of the industry is different by its nature and therefore needs a different message than the one that you (probably) currently have. Part of being an AMO with Praxis means we will build you your own AMO website. This is included as being part of an AMO with us.

  • Back Office Support System (B.O.S.S.)

    To have an IMO having a new business and contracting team is essential, but can also be expensive and a hassle to manage. With our platform it is included. This is one of the cost prohibitive components of starting and IMO that you don't have to worry about as part of our program.

  • Ongoing Training & Support

    We are with you every step of the way as you build your AMO. We understand this isn't for everyone and choose the people that we work with carefully. Our greatest privilege is being in business with great people that have a passion for this industry and the people in it.

  • Non-Captive Platform

    Although, this may already be a given, it is important to mention that you are free to contract with other IMOs, wholesalers, aggregators, or any other distribution method without limitation.

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